There’s a time for sloppy drinking…

It’s called (never) when you arrive in the city and realise that your decision to not wear a jacket as you were hating on everything in your wardrobe …was a bad choice. Bring on the booze blanket!

I’m torn with this new campaign. Whilst working in hospitality and having eyes has allowed me to come to the conclusion that it’s a great idea and definitely necessary in our grog loving country, the inner sloppy drunk can’t help but feel offended and type cast.

I had a look at their Instagram between Richmond and Flinders Street and was pretty impressed with their creative graphics and use of the work f***. Perfectly in context if you ask me, as I’m guessing the demographic that they’re aiming at aren’t shy when it comes to profanities and it’s important to get on your target audiences level.

They include pictures with captions describing ‘grinding on inanimate objects’ and ‘hugging the toilet bowl’ as signs that maybe you’ve had a few too many. I guess the reality is that, especially in my case, these scenarios are all too familiar and not always a vital component in having a good time. Whilst appreciating that many are incapable of finding such a thing I think the most important aspect of drinking is balance.

Case in point; right now I’m balancing in my chair as I write this and if I can get up and balance my way to the bar, avoiding the drunken suits who are arguing with a bouncer in front of me, I shall purchase another beer. See?

Putting aside my ego driven offence I doth my cap to this How to Drink Properly campaign. Recommend you all check it out and fully intend to look more into it tomorrow…After I’m done with the toilet bowl that is.

Instagram: @drinkproperly
Web: howtodrinkproperly.com